How to Test and Improve Your Website Speed
Enyong Carinton Tegum·
August 11, 2025·
1 min read
Page speed affects everything — bounce rate, conversions, and Google rankings via Core Web Vitals. The good news: measuring it is free, and the biggest fixes are straightforward.
What to measure
Google's Core Web Vitals are the key metrics: LCP (how fast the main content loads), CLS (visual stability), and INP (responsiveness). A test tool reports these plus an overall score and specific recommendations.
The highest-impact fixes
- Optimise images — usually the biggest win (see our image guide).
- Minify CSS/JS and enable compression (how to minify).
- Cache static assets and use a CDN.
- Reduce third-party scripts.
Test it
Run any URL through our free page speed checker for metrics and fixes, before and after changes.
Bottom line
Measure Core Web Vitals, then attack the biggest culprits first — images, then minification and caching. Speed is a ranking factor and a conversion driver, so these fixes pay off twice. Re-test after each change to confirm the win.
