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Social Media Image Size Guide

Current social media image sizes — every platform, one reference.

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Updated Sep 2026
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How to use Social Media Image Size Guide

  1. Find your platform and placement in the guide.
  2. Note the exact dimensions — design or crop to that ratio.
  3. Keep faces and text away from edges — placements crop differently.
  4. Resize to the recommended pixels with our Image Resizer before uploading — larger downscales, smaller blurs.

What is Social Media Image Size Guide?

A social media image size guide lists the current recommended dimensions for every platform and placement — Instagram posts and stories, Facebook covers, X headers, LinkedIn banners, YouTube thumbnails, TikTok videos, profile photos everywhere. One reference for the numbers you'd otherwise hunt across a dozen help pages.

Right-sizing matters more than it seems: wrong dimensions get cropped badly (heads cut off, text lost), compressed into blur, or letterboxed with ugly bars. Each placement has an optimal size that displays sharp and uncropped, and those sizes drift as platforms redesign — a guide keeps you current.

About the Social Media Image Size Guide

Browse the dimensions by platform and placement — post, story, cover, profile, thumbnail — and size your images to match before uploading.

The high-use numbers it collects: Instagram — square post 1080×1080, portrait 1080×1350 (the reach-optimal feed size), story/Reel 1080×1920 (9:16); Facebook — shared post/link 1200×630, cover 820×312; X — post image 1600×900, header 1500×500; LinkedIn — post 1200×627, cover 1584×396; YouTube — thumbnail 1280×720, channel art 2560×1440; TikTok — 1080×1920 vertical. Profile photos cluster around 320–400px squares, displayed as circles (keep the subject centered).

Practical guidance the numbers imply: design to the exact ratio to avoid cropping, keep critical content (faces, text) away from edges that different placements crop differently, export at the recommended pixel dimensions (larger gets downscaled and compressed; smaller gets upscaled and blurry), and remember 9:16 vertical now dominates (stories, Reels, Shorts, TikTok) — the format worth designing for first. Pair with our Image Resizer and Cropper to hit these sizes exactly.

Frequently Asked Questions

Square 1080×1080 or portrait 1080×1350 — portrait takes more feed space and tends to get more reach. Stories and Reels are 1080×1920 (9:16 vertical). Profile photo 320×320, shown as a circle.
1280×720 (16:9), which also meets YouTube's 2MB limit and minimum-640-width rule. Design for legibility at small sizes — thumbnails are often seen at ~168px wide, where detail dies.
Wrong dimensions — a mismatched aspect ratio gets cropped (losing edges), and undersized images get upscaled into blur while oversized ones get compressed. Match the platform's recommended size and ratio exactly.
1080×1920 (9:16) across Instagram Stories/Reels, TikTok, YouTube Shorts and Facebook Stories — the now-dominant vertical format. Design to it first if you create short video or story content.
Yes — platforms redesign and dimensions drift, which is why a maintained guide beats memory. When in doubt, the platform's own current help page is authoritative; this collects the common ones in one place.

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