Schema Markup Generator — Free JSON-LD Generator

JSON-LD schema

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How to use Schema Markup Generator

Pick the schema type matching the page — Article, FAQ, Product, LocalBusiness…
Fill in the fields — only the ones that type requires appear.
Copy the JSON-LD block and paste it into the page (inside <head> or before </body>).
Test with Google's Rich Results Test — paste the page URL and confirm eligibility before calling it done.

What is Schema Markup Generator?

A schema markup generator builds the structured-data snippet — JSON-LD — that tells search engines exactly what your page is about in machine-readable form: this is an Article by this author on this date; this is a Product at this price; these are FAQ questions with answers. The snippet sits in a <script type="application/ld+json"> tag in your page.

The payoff is rich results: schema is what unlocks star ratings, FAQ dropdowns, product prices, event dates and recipe cards directly in Google listings — bigger, more clickable results than plain blue links. Google explicitly recommends JSON-LD over older microdata formats, and hand-writing it invites the syntax errors that void eligibility.

About the Schema Markup Generator

Pick a schema type, fill in the fields shown for it — the generator asks only what that type needs — and copy the valid JSON-LD into your page's <head> or before </body>.

Choosing the type: Article for posts and news (headline, author, dates), FAQ for question-and-answer sections (eligible for the expandable dropdown treatment), Product for anything sold (price, availability, ratings — the source of stars in results), LocalBusiness for physical businesses (address, hours, phone — feeds the map pack), Organization/Person for brand and author identity. A page can carry several types when several apply.

Two rules keep you safe: the markup must describe content actually visible on the page (invisible-content markup violates Google's guidelines), and always test the result in Google's Rich Results Test before shipping — it shows eligibility and flags field errors precisely.

Frequently Asked Questions

Not directly — Google says it's not a ranking factor. It improves the listing itself: rich results (stars, FAQs, prices) occupy more space and earn measurably higher click-through, which is real traffic from the same position.

A self-contained script block describing the page, separate from your HTML — versus microdata woven into tags. Easier to add, maintain and validate without touching layout, which is why it's Google's recommended format.

FAQPage — each question/answer pair marked up and visible on the page. Note Google has restricted FAQ rich results mostly to well-known authoritative sites since 2023; the markup remains valid and useful for eligibility.

Yes — a product page might carry Product + FAQPage + BreadcrumbList as separate JSON-LD blocks (or one @graph). Each describes a real aspect of the page; don't stack types that don't apply.

Google's Rich Results Test (search.google.com/test/rich-results): paste your URL, see detected types, eligibility and errors. Search Console's Enhancements reports then track rich-result performance in the wild.

Learn more

What Is Schema Markup and How It Wins You Rich Results

Schema markup is how you get star ratings, FAQs and other rich results in Google. Here is what it is, why it matters, and how to add it.

Read the guide