TontonTools

Internal Link Analyzer

Analyze a page's internal links — count, targets and anchor texts.

100% Free No signup Privacy-friendly SEO Tools
Updated Sep 2026

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How to use Internal Link Analyzer

  1. Enter the page URL and click “Analyze Links”.
  2. Review internal links: targets and anchor texts — are your important pages linked, with descriptive anchors?
  3. Fix the gaps: add links from strong pages to priority pages; rewrite generic anchors.
  4. Repeat on your top pages — the aggregate view shows which pages your site structurally favors.

What is Internal Link Analyzer?

An internal link analyzer inspects a page and maps its links: how many point within your site versus outward, where each goes, and what anchor text carries it. Internal links are the circulatory system of a site — they route both visitors and ranking strength from page to page, and they're the one link type you fully control.

Structure decides visibility: pages buried five clicks deep or linked from nowhere ("orphans") get crawled late and rank weakly regardless of quality, while pages your site links to often and prominently are the ones Google treats as important. Anchor text is the label on each route — "click here" tells Google nothing; "keyword density checker" tells it exactly what the target page is about.

About the Internal Link Analyzer

Enter a URL, click Analyze Links, and see the page's full link profile: internal links with their targets and anchors, external links, and the counts that reveal structural problems.

What to look for: important pages that key pages never link to (your money pages should be reachable from your strongest pages — usually the homepage and top articles); generic anchors ("read more", "here") on links to pages you want ranking — rewrite them descriptive; and link hoarding, where a page links out to everything equally, diluting the signal — link generously to what's relevant, prominently to what matters.

Run it across your top pages and the pattern emerges: which pages your site actually promotes versus which it thinks it promotes. Fixing internal linking is the highest-leverage SEO work that requires no new content and no outreach — just editing your own pages.

Frequently Asked Questions

No magic number — Google's old 100-link guidance is obsolete. Practical rule: every important related page linked with a descriptive anchor, nothing linked just to inflate counts. Content pages commonly carry 5–50 internal links naturally.
A page no other page on the site links to — reachable only by sitemap or direct URL. Crawlers deprioritize them and users can't find them. The fix: link every page worth having from at least one relevant, indexed page.
Yes — it's a direct relevance signal you fully control. "Try our percentage calculator" beats "click here" because the anchor tells Google what the target ranks for. Vary phrasing naturally; exact-match every time isn't required.
Your strongest ones — homepage, top-ranking articles, category hubs. Authority flows through links, so a link from your best page is worth many from weak ones. This is the "internal PageRank" logic behind hub-and-spoke content design.
Different jobs: backlinks build your site's overall authority; internal links distribute it and define structure. You can't rank on internal links alone — but sites routinely unlock stuck pages purely by linking to them better from strong pages.

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