CPM Calculator

A CPM calculator works the cost-per-thousand-impressions equation in any direction: CPM = (Total cost ÷ Impressions) × 1,000. Enter any two of the three values — campaign cost, impressions, CPM — and it solves the third instantly.

CPM ("cost per mille") is the pricing unit of awareness advertising: display ads, social feeds, video pre-rolls and podcast spots are all bought by the thousand views. A $500 campaign delivering 100,000 impressions ran at a $5 CPM; if you're quoted an $8 CPM and have a $2,000 budget, you're buying 250,000 impressions — both are one calculation here.

Fill any two fields — total cost, impressions, CPM — and the third computes live. It answers the three planning questions in one tool: what CPM did I actually pay, how many impressions will my budget buy, and what will this quoted CPM cost at my target reach.

Benchmark CPMs to sanity-check quotes (broad 2026 ranges, varying hugely by targeting and geography): programmatic display $1–5, Facebook/Instagram $8–15, TikTok $5–10, LinkedIn $25–50 (B2B targeting is expensive), YouTube $10–30, podcasts $15–30, connected TV $20–40. A "cheap" CPM buying the wrong audience is still wasted money — CPM measures cost efficiency, not outcome.

For performance campaigns judged on clicks, pair this with our CPC Calculator — and the bridge between them: CPC = CPM ÷ (CTR × 10), so a $10 CPM with a 1% CTR is effectively a $1 CPC.