AdSense Calculator

An AdSense calculator estimates what a website can earn from Google AdSense using the three numbers that drive it: daily page views, click-through rate (CTR — the share of views that click an ad), and cost per click (CPC — what advertisers pay per click). Earnings = Page views × CTR × CPC.

Example: 50,000 daily views × 1.5% CTR = 750 clicks; at $0.40 CPC that's $300/day — $9,000/month. The formula is simple; the honesty is in the inputs: typical content-site CTR runs 0.5–2%, and CPC ranges from a few cents (entertainment, viral content, developing-market traffic) to several dollars (insurance, legal, finance, US traffic).

Enter your daily page views, expected CTR and CPC, and the calculator shows daily, monthly and yearly earnings instantly — adjust any input to model scenarios.

Realistic planning inputs: niche decides CPC more than anything else — finance/insurance/legal/B2B software run $1–5+, tech and education $0.30–1, entertainment and general content $0.05–0.30 — and traffic geography multiplies it (US/UK/CA/AU clicks pay several times developing-market clicks). RPM (revenue per 1,000 views) is the cross-check: most content sites land between $1 and $15 RPM, so a 100k-monthly-view site typically earns $100–1,500/month, not the fantasy figures calculators can produce with optimistic inputs.

Use it to answer the real questions: how much traffic do I need for $X/month, and whether a niche change (higher CPC) beats a traffic push (more views) for your effort.